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<section class="entry-content" itemprop="articleBody"><p class=""><b class="">Einladung / Invitation</b></p><div class=""><strong class=""><font size="5" class="">Buchvernissage </font></strong></div><div class=""><b class=""><font size="5" class="">mit Veli&Amos und Esther Eppstein</font></b></div><div class=""><b class=""><font size="5" class=""><br class=""></font></b></div><div class=""><strong class="">Sonntag 21. November 2021</strong></div><div class=""><b class="">Kino Xenix /Kanzlei-Areal<br class="">Kanzleistrasse 52, 8004 Zürich</b></div><p class=""><strong class=""><font size="5" class="">"This is not a commercial. Billboard/Billding“</font></strong></p><p class="">Ein Buch von Veli&Amos<br class="">Idee, Billboard und Fotos von Veli&Amos</p><p class="">mit Text und Fotos von Esther Eppstein<br class="">
Grafik Teo Schifferli<br class="">
Softcover, 254 Seiten, 200 Abbildungen, d/e<br class="">Edition Patrick Frey, Zürich 2020</p><div class=""><br class=""></div><p class=""><strong class="">Buchvernissage Sonntag 21. November </strong></p>16.30 pm Kino Xenix<br class=""><a href="https://www.xenix.ch/programm/november-2021/total-lokal/style-wars-2/2021-11-21T16:30:00" class="">“Style Wars 2”</a>, movie by Veli&Amos, 2013</section><section class="entry-content" itemprop="articleBody">69 Minuten<p class=""><strong class="">Anschliessend ab 18 Uhr</strong> Buchvernissage auf dem Kanzleiareal mit Merchandise, Musik, Suppe und Hot Dogs von El Compañero. Die Künstler sind anwesend. Dresscode: Warme Kleidung!</p><div class=""><br class=""></div><div class=""><strong class="">"This is not a commercial. Billboard/Billding“</strong></div><p class="">.“.. zur Illustration dieser Idee malten Veli&Amos das Billboard
zu einer 1000er Note, aufgeblasen auf die Grösse des Billboards. In
violetten Farbtönen prangten nun das Abbild Jacob Burckhardts und die
Zahl 1000 über der Langstrasse. 1000 Schweizer Franken, so viel kostete
die von Veli&Amos in Handarbeit gemalte Werbung auf dem Billboard
für die Dauer einer Woche. Doch das Billboard sollte auch eine offene
Plattform sein: Wer immer wollte, konnte diese Werbefläche für 100
Franken pro Tag mieten und sie selber bemalen…“</p><p class="">„… Veli&Amos generieren in ihrem gewitzten Spiel um Ruhm, Geld
und Markt eine Unabhängigkeit und Hoheit über ihre Kunst und ihren Wert.
So halten Sie nun, liebe Leserin, lieber Leser, in Ihren Händen ein
Kunstbuch mit dem Titel <em class="">Veli&Amos – This is Not a Commercial,</em> das mit freundlicher Werbung zugepflastert ist …“</p><p class=""><a href="https://messagesalon.ch/exhibition/veliamos/" class="">Veli&Amos The Billboard </a><a href="https://messagesalon.ch/exhibition/veliamos/" class=""><br class="">
</a>Perla-Mode, Langstrasse, 10. Dezember 2011 bis 1. März 2015</p><p class="">R.I.P. Perla-Mode</p></section></div><a href="https://messagesalon.ch/" class="">https://messagesalon.ch/</a></div><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><a href="https://www.editionpatrickfrey.com/de" class="">https://www.editionpatrickfrey.com/de</a></div><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><br class=""></div><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><br class=""></div><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><i class="">ENGLISH</i></div><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><br class=""><p class=""><strong class="">“This is not a commercial. Billboard/Billding”</strong></p><p class="">a book by Veli&Amos</p><p class="">idea, billboard and photo by Veli&Amos</p><p class="">additional text and photo by Esther Eppstein<br class="">
book design by Teo Schifferli<br class="">
Softcover, 254 pages, 200 color images, 26×17 cm, d/e<br class="">Edition Patrick Frey, Zurich 2020 </p><div class=""><br class=""></div><p class=""><strong class="">book launch on Sunday 21 November 2021</strong></p><p class="">4.30 pm Kino Xenix<br class="">
<a href="https://www.xenix.ch/programm/november-2021/total-lokal/style-wars-2/2021-11-21T16:30:00" class="">“Style Wars 2”</a>, movie by Veli&Amos, 2013<br class="">
69 minutes</p><p class=""><strong class="">from 6pm </strong>book launch with Veli&Amos merchandise, music, soup and hot dog by El Compañero. The artists are present. Dress code: warm!</p><div class=""><br class=""></div><div class=""><strong class="">"This is not a commercial. Billboard/Billding“</strong></div><p class="">… “… to blazon forth their business proposition, Veli & Amos
painted a 1000-franc banknote blown up to cover the entire billboard.
Jacob Burckhardt’s profile and the number 1000 were now proudly
displayed over Langstrasse in shiny shades of violet: 1000 Swiss francs
was the cost of running an ad handpainted by Veli&Amos on the
billboard for a week. But it was to remain an open platform: anyone
could rent the billboard for 100 francs a day and paint it themselves.”</p><p class="">“… Through their cunning strategy of self-promotion, marketing and
money-making, Veli&Amos are gaining independence and autonomous
control over their own art and its value. Which explains, dear Reader,
why the art book you’re holding in your hands, entitled Veli&Amos –
This is Not a Commercial, is covered with friendly advertising… ”</p><p class=""><a href="https://messagesalon.ch/exhibition/veliamos/" class="">Veli&Amos The Billboard </a><br class="">
10 December 2011 until 1 March 2015<br class="">
Perla-Mode, Langstrasse Zürich</p><p class="">R.I.P. Perla-Mode</p><div class=""><a href="https://messagesalon.ch/en/" class="">https://messagesalon.ch/en/</a></div><div class=""><a href="https://www.editionpatrickfrey.com/en" class="">https://www.editionpatrickfrey.com/en</a></div><div class=""><br class=""></div><div class=""><img apple-inline="yes" id="96EBEFB2-8DBF-4A2D-8AAA-EB8554AF92EE" src="cid:8E211332-EF2D-4B37-AA43-28F20E82724E" class=""><img apple-inline="yes" id="A73CB069-0022-4B24-92DD-8523F587F263" src="cid:F38807B4-0765-40B0-95AD-5AEE3D97881E" class=""></div></div></div></div></div></div></div></div></div></div></div></div></body></html>